Buying glasses online has its advantages: You have a lot more frames to choose from than in your local optician’s office, they often cost less, and you can even try some on from the comfort of your couch. However, in the world of online shopping, consumers want reassurance before committing to a product. Online reviews provide us with an important source of information. They give us the opportunity to read what past customers feel about a brand or product.
Many people trust online reviews as much as personal recommendations and according to Pew Research Center, 82% of Americans say they read customer reviews before making a purchase. This statistic shows that it is very important to read customer reviews before buying products like sunglasses online.
If the pair of sunglasses you ordered looks nothing like the product advertised on the website, it is likely that people will write a review about it. This can cause reviews on some products to move towards a negative rating.
Let’s take Nihao Optical as an example. If you check their reviews, you’ll notice that the majority of them are positive. This can help you make a decision about the quality of their products. However, for other companies, if you see people complaining about the wrong clothing size, late orders, and bad customer service, you will want to avoid online retailers that have these characteristics.
For Comparing Prices
When people look for online customer reviews, they are usually interested in the price and whether they are getting good value for their money. So, reading online reviews will help you figure out where the good deals are and which companies are totally unreliable in their job.
You will also be able to learn if you can get the same or similar product at a lower price. Hence, you can save money, as well as find out which companies are charging too much.
Trust a Brand
When you read how other customers have improved their lives by using their sunglasses, you can imagine more easily how it can do the same for you. Customers do not trust all reviews. They need to believe reviews are authentic if they are to be influenced by them.
Reputable reviews make it easier for you to figure out which businesses to avoid which can save you time and money. Legitimate, reliable businesses often have an abundance of high-quality, recent reviews that are most likely to create trust.
Trustworthy reviews can offer valuable guidance from those who have successfully used a product and give customers more insight when making a decision.
Check if The Products Are Available
People also love to know when their products will arrive. If a customer pays for express delivery but does not receive a product on time, it is likely that they will speak up about their shipment being late. Reviewers also talk about the quality of the materials, as well as the packaging in their reviews.
You will not want to pay an additional fee for your sunglasses being delivered in 2-5 days, just to have it arrive two weeks late. Imagine if you ordered sunglasses for an event, you do not want it to be late since you will need it in the near future, hence, reading a review can help you estimate the arrival time.
Discover More Options
An online review will help you with what features and options the sunglasses offer, and how it might be different from a similar one. For example, a review might be able to help you with determining which sunglasses can fit your needs based on the occasion, as well as the features it has. You will be able to make the process of choosing an item much easier by comparing several reviews on similar brands.